From USA Today | Kimberly-Clark on Monday will begin testing a tubeless toilet paper roll, selling Scott Naturals Tube-Free toilet paper at Walmart and Sam’s Club stores in the Northeast. If sales take off, it may introduce the line nationally globally — and even take the tubes out of paper towel brands too.Get the full story>>
Kimberly-Clark
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Charmin to back off claim it leaves less behind
Charmin said it will back off some claims disputed by the maker of Cottonelle. (P&G)
Charmin’s bare-bottom bears can keep dancing around celebrating their joy over extra-strength toilet paper, but the advertising industry’s self-regulatory body says Procter & Gamble Co. needs to back off a bit on one claim.
The National Advertising Division Council of Better Business Bureaus says it investigated P&G’s Charmin Ultra Strong advertising after a challenge by rival Kimberly-Clark Corp., maker of Cottonelle Ultra Ripple. Get the full story »
