From MediaBistro | Food giant Nestle USA has handed marketing duties for its Tombstone frozen pizza to DraftFCB Chicago. In a statement, Nestle director of marketing Todd Macsuga said DraftFCB “demonstrated an ability to uncover and activate meaningful product, shopper, and consumer insights, and ultimately deliver a powerful creative expression.”
DraftFCB
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State Farm could leave DraftFCB for DDB
From Crain’s Chicago Business | Chicago ad agency DraftFCB may see State Farm Mutual Automobile Insurance Co. leave it and turn to ad agency DDB Worldwide Communications Group Inc.
Jan. 7 at 2:49 p.m.
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Filed under: Advertising/Marketing, Chicago executives, Personnel moves, Updated Ex-DraftFCB exec to lead Google food team in Chicago
Google is establishing a food-and-beverage team in Chicago to link with advertisers and marketers including Northfield-based Kraft and Purchase, N.Y.-based PepsiCo. Karen Sauder, who recently resigned from her position as managing director at DraftFCB Chicago, will become Industry Director for Food and Beverages at Google.
In the new role, Sauder is expected to build a Chicago-based team, focusing on Google’s efforts to build its advertising and marketing business in the food and beverage industries for the first time, according to a Google spokesman.
Sauder will take on the role as early as Jan. 31. Get the full story »
DraftFCB could be hit by S.C. Johnson’s ad review
From The Chicago Sun-Times | S.C. Johnson, a home products manufacturer in Racine, Wis., said last week that is putting the advertising accounts for its entire global portfolio of iconic brands into review, something that could “spell disaster” for DraftFCB/Chicago. DraftFCT, one of the largest global advertising agency networks with headquarters in both Chicago and New York, has handled advertising for a huge number of S.C. Johnson brands since 1953, including well-known products such as Pledge, Windex and Raid.
Kraft pulls four brands from DraftFCB
From Ad Age | Kraft Foods has pulled longtime agency DraftFCB from four key accounts: Jello, Cool Whip, A1 Steaksauce and Bull’s-Eye barbeque sauce.
