Discovery Communications

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Feb. 28 at 6:56 a.m.
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Filed under: Advertising/Marketing, Media, TV

Oprah’s OWN struggles to bring in viewers

Oprah Winfrey talks to reporters about OWN in January. (Reuters)

From the New York Times | Oprah Winfrey’s 2-month-old cable channel, OWN, is attracting fewer viewers than the obscure channel it replaced, Discovery Health. At any given time this month, there have been about 135,000 people watching OWN, according to Nielsen, and only about 45,000 of those people are women ages 25 to 54, the demographic that the channel is focusing on.

Winfrey and her partner, Discovery Communications, have preached patience, especially because she will have a minimal presence on the channel until after “The Oprah Winfrey Show” ends its remarkable run in September. Get the full story >>

Dec. 29, 2010 at 5:58 a.m.
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Filed under: Advertising/Marketing, Media, TV

Media blitz preps viewers for Winfrey’s channel

By Associated Press

The Oprah Winfrey Network launching Saturday is wary of promising too much of a good thing — Winfrey herself. In stoking interest in the cable channel, the goal is to exploit Winfrey’s popularity while emphasizing that OWN won’t be all Oprah, all the time.

“We really don’t want to be a niche brand. We want to be a mainstream cable” network with appeal beyond Winfrey’s fan base, said Darren Schillace, vice president of consumer marketing for OWN. Get the full story »

Nov. 29, 2010 at 1:42 p.m.
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Filed under: Media

Discovery Channel debuting comic books

By Associated Press

After chewing up television with its wildly popular Shark Week, Discovery Communications aims to snatch an even bigger bite for its popular franchise: comic books.

The parent company of Discovery Channel and Animal Planet hopes to make a big splash when it releases its first comic book, “Top 10 Deadliest Sharks.” The book — dubbed a nonfiction graphic novel — comes out Dec. 1 and is being published by Philadelphia’s Zenescope Entertainment under the Silver Dragon Books imprint.
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Oct. 18, 2010 at 2:14 p.m.
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Filed under: Entertainment, Media, TV, Technology

3-D TV to be land of jellyfish, ghost towns, animation

By Reuters

Killer jellyfish, ghost towns and a cartoon weathergirl will be among the stars of a new 3-D television network under development by Discovery Communications Inc., Sony Corp. and Imax Corp., the companies said Monday. Get the full story »

Aug. 13, 2010 at 2:42 p.m.
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Filed under: Entertainment, Media, TV, Venture capital

Oprah to host show on her new network

By Mary Ellen Podmolik

Oprah Winfrey has agreed to boost her on-air commitment to The Oprah Winfrey Network by hosting or starring in a show on the network, according to a Securities and Exchange filing made by Discovery Communications Inc. on Friday.

As part of the amended joint-venture agreement, Discovery agreed to increase by 89 percent, to $189 million, its funding commitment to Winfrey’s OWN network. Get the full story »