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Diet Coke unseats Pepsi as No. 2 cola

Diet Coke is now the No. 2 soft drink, behind Coke. (Coca-Cola)

U.S. sales of Diet Coke overtook those of Pepsi-Cola for the first time in 2010, making the diet soda the No. 2 carbonated soft drink in the country behind Coca-Cola, industry data are expected to confirm Thursday.

Occupying the top two rankings would mark a historic win for Coca-Cola Co. in its decades-old rivalry with PepsiCo Inc., which has seen its market share slip in recent years and is trying to retool its marketing. Get the full story »

Tropicana takes shot at Coke with bottled juice

PepsiCo will sell its Tropicana Pure Premium orange juice in clear bottles, not the familiar coated-paper cartons, as it tries to take back market share from the Coca-Cola Co. brand Simply Orange.

Tropicana, the largest U.S. orange juice brand, said on Wednesday that clear plastic bottles will replace most of the cartons it has long sold bearing a picture of an orange with a straw stuck in it. Get the full story »

UK: Vitaminwater too sugary for its health claims

Vitaminwater has too much sugar to be accurately described as nutritious, Britain’s ad regulator ruled Wednesday, ordering brand owner Coca-Cola to stop running publicity carrying the claim. Get the full story »

Sweeteners latest battlefront in soft-drink wars

The soft drink makers who brought you the “cola wars” are gearing up to fight on another battlefield, where the secret weapons are sweeteners and “flavor enhancers.”

John Sicher, editor of trade publication Beverage Digest calls it the “ingredient war.” Get the full story »