Gogobot, a Menlo Park, Calif,-based startup that culls travel recommendations from users’ online social networks, said Thursday it has integrated its service with Chicago-based Orbitz and four other booking sites.
Gogobot users can now search for hotel rates and book rooms through Orbitz, Expedia, Kayak, Hotels.com and Priceline. This feature broadens the functionality of Gogobot’s platform by adding the ability to compare prices and make bookings through major online travel sites, co-founder and Chief Executive Travis Katz said in a statement.
Katz also said that Gogobot provides an alternative to the tedious process of “slogging through anonymous reviews to plan a trip.” On Gogobot, users can ask their Facebook and Twitter networks for recommendations for hotels, activities or restaurants in a destination. The site also stores information on places its members have visited, creating a repository of past recommendations and reviews.
Gogobot launched in November 2010 and its financial backers include Innovation Endeavors, the investment fund run by outgoing Google CEO Eric Schmidt.