Procter & Gamble Co.’s Gillette brand will not renew its endorsement contract with golfer Tiger Woods, which ends Dec. 31, a company spokesman confirmed Thursday.

The decision comes as the unit, which makes shaving gel, razors and other products, plans to phase out its Gillette champions marketing program in the first quarter of 2011, Gillette spokesman Michael Norton said. the news was reported first on USA Today’s “Game On!” blog.
Woods was one of the athletes who started the ad campaign in 2007.

Woods has lost several corporate sponsorships since news broke of his extramarital affairs.