Dannon to pay $21M, drop yogurt health claims

By Associated Press
Posted Dec. 15, 2010 at 10:25 a.m.

Dannon Co.  has agreed pay $21 million and drop some health claims for its Activia yogurt and DanActive dairy drink under pressure from state and federal regulators.

The food company has claimed in its marketing that its Activia yogurt helps relieve irregularity and that its DanActive drink helps people avoid colds or the flu.

The Federal Trade Commission said Wednesday there is not enough evidence to back those claims. It says it has reached a settlement with the company that prohibits it from making such claims unless they are approved by the FDA.

The attorneys general from 39 states also that they’ve reached a $21 million settlement with the foodmaker over the claims.

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