Apple in talks with media giants to rent TV shows

By Reuters
Posted Aug. 24, 2010 at 4:47 p.m.

Apple is in talks with several media conglomerates to allow consumers to rent TV shows through iTunes according to a report in Bloomberg Tuesday, which cited three unnamed sources familiar with the situation.

Apple is in serious discussions with News Corp. to allow viewers to rent programming from its Fox network for 48 hours, the report said, adding that Walt Disney and CBS are in talks with Apple as well.

Representatives from Apple, Walt Disney, News Corp. and CBS declined to comment.

Apple is set to unveil a new version of Touch with a higher resolution screen, the report said.

Rumors of Apple’s plan first surfaced earlier this summer on the web site NewTeeVee.

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