Orbitz hires eBay exec as chief marketing officer

By Kathy Bergen
Posted July 6, 2010 at 11:51 a.m.

Orbitz Worldwide Inc. announced today it is hiring eBay Inc. executive Chris Orton as its chief marketing officer, effectively immediately.

Orton was senior director of Internet marketing at eBay, where he worked since 2003.

“We believe his deep experience of applying massive data sets to marketing opportunities will make Orbitz a more effective and efficient marketing organization,” Barney Harford, president and chief executive officer of the Chicago-based online travel company, said in a written statement.

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