Omega to open watch boutique on Magnificent Mile

By Sandra M. Jones
Posted July 30, 2010 at 7:30 a.m.

Omega, the timekeeper for Olympians and astronauts, is opening its first Chicago boutique on North Michigan Avenue, sources said.

The store is slated to open in November at 909 N. Michigan Ave. in the space occupied by Italian shoe boutique Fratelli Rossetti, which recently closed.

The Swiss luxury watchmaker, owned by Swatch Group, operates dozens of Omega-branded stores around the world, but only recently committed to a U.S. expansion.

The 162-year-old watch brand store debuted in New York last year with a two-level flagship on Fifth Avenue, the company’s only freestanding U.S. boutique. That store touts private selling rooms and a coffee bar on the first floor, while the second level houses the collections and the watchmaker workroom.

Omega President Stephen Urquhart told Women’s Wear Daily in April 2009 — at the New York store opening — that he plans to open Omega boutiques across the U.S. and is looking at Nevada, Texas and Florida.

An Omega-branded store in Beverly Hills opened in 2006 but subsequently closed.

Omega officials didn’t return calls for comment.

Omega is the official watch for the Olympics and NASA. And it unseated Rolex as the watch for superspy James Bond when Pierce Brosnan appeared with an Omega in the 1995 film “GoldenEye.”

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