Allstate set to extend Sugar Bowl sponsorship

Posted June 8, 2010 at 2:30 p.m.

Sports Business Journal | Though neither Allstate nor ESPN are commenting, the insurance giant is reported to be near extending its sponsorship of the Sugar Bowl. Allstate has sponsored the BCS game since 2007, and the deal would keep the relationship in place through January 2014.

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One comment:

  1. Mohammed Houf June 17, 2010 at 11:58 a.m.

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