Associated Press | Chicago-based MillerCoors won’t renew its
Coors Light sponsorship of the National Football League after this
upcoming season is over. Coors Light had been the official beer of the
NFL since 2002 and this season will be its last.

MillerCoors CEO Leo Kiely says the company made an offer that expired
at midnight Monday but it wasn’t accepted. The company tells
distributors in a memo it couldn’t reach an agreement with the NFL over
the value of the sponsorship.

Kiely says MillerCoors still plans to maintain deals with individual teams but now it has a “significant amount” of money that it can spend elsewhere.

The company won’t disclose how much it paid for the sponsorship or what its offer was.