McDonald’s to launch location app on Facebook

Posted May 7, 2010 at 6:06 a.m.

From Ad Age | McDonald’s will be one of the first companies to use Facebook’s new  location-based status updates for its users and marketers. McDonald’s, through digital agency Tribal DDB, Chicago, is building an app with Facebook that would allow users to check in at one of its restaurants and have a featured product appear in the post, such as an Angus Quarter Pounder, say executives close to the deal. .

Get the full story: adage.com

 

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