Pepsi, Anheuser-Busch InBev pool resources

Posted April 5, 2010 at 10:54 a.m.

From Advertising Age | As part of an effort to “purchase media more effectively,” Anheuser-Busch InBev and Pepsi have joined forces to wring savings out of media companies. The two companies are the Super Bowl’s two largest advertisers, and both spent more than $1.15 billion on U.S. media last year.

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