McDonald’s updates ‘I’m Lovin’ It’ ad campaign

Posted April 22, 2010 at 5:12 p.m.

From Crain’s Chicago Business | McDonald’s global chief marketing officer Mary Dillon introduced an updated take on the company’s 7-year-old “I’m Lovin’ It” campaign Thursday. The ad partners involved in changing the slogan include Leo Burnett Worldwide and Omnicom’s DDB Worldwide.

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