From BrandWeek | Chicago-based MillerCoors told distributors the Miller Vortex bottle, which swirls beer as it pours, would hit stores shelves later this month. It is also planning a taste-test focused marketing effort and launching Miller Home Draft as it tries to counter a 1.7 percent decline in sales last year.
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The trick to winning beer chugging contests is to swirl the bottle. When in college, we thought we could become rich if we invented a bottle like Miller just did, but we thought no company in their right minds would buy a product that would allow someone to chug beer faster. Market it as a faster way to POUR beer? Brilliant.
Improve the bland taste and lower the price like PBR.
1.7% decline in sales? Perhaps they should be improving the quality of their product – I can’t touch the stuff and my last name is Miller! Agree with John C – PBR is the best cheap beer out there.
Just a bunch of marketing BS. Like the–what is it–the flavor seal to preserve freshness on Millerlite cans? It’s a can-top, and only an idiot would think that the beer tastes any fresher today than it did before. A swirling bottle–for the beer chug market? Despite what their consultants advise, their ‘growth market’ isn’t college meatheads.
Up until two minutes ago, I held Bud’s “drinkability” campaign up as the poster child for “marketing” dollar misuse and sheer waste of resources.
But, after careful consideration, it looks like we have a new winner!! Thanks Miller!
For the record, my best beer campaign: Bud’s Real Men of Genuis series, although they overcooked it a bit.
I can’t believe anyone still drinks that swill with all of the great beers available today.
Only hillbillies and college/high school students who stumble upon it on sale still drink it.
Geez people, to each their own. I hate most of the “great beers available today” that I have tried and most of them give me a headache. I love Miller Lite and I drink it with my other 50+ year old friends who also love it. So now you have another innocent group of people you can malign.
Guinness. All nutrition. A meal in a glass. Anything else is just beer.
Steel Reserve baby! The most efficient way to get bombed out of your mind and still maintain a svelte figure! When you’re chugging you don’t taste it anyway, right?
What’s next, including a shiney toy prize from the latest blockbuster movie in the box?
When you can’t sell the product, sell anything else you can: the supposed sex appeal, the machismo, the ‘diet’ aspect, the bottle…
To each his/her own, but remember: there are people out there who thought trying meth would be a good idea, that Bernie Madoff made a convincing sales pitch, and that the moon landing never happened!
Miller High Life is by far the best cheap beer out there.
PBR is a hangover in a can, and essentially a hipster novelty.
And Miller Lite, as watered down as it is, is still far superior to Bud Light. No matter which one you choose, you still gotta drink like ten of ‘em to get a buzz.
I defy anyone to contradict me on these statements.
“Miller High Life is by far the best cheap beer out there.
PBR is a hangover in a can, and essentially a hipster novelty.
And Miller Lite, as watered down as it is, is still far superior to Bud Light. No matter which one you choose, you still gotta drink like ten of ‘em to get a buzz.
I defy anyone to contradict me on these statements.”
I contradict you. All those beers are mass produced corn water masquerading as beer. Now if you’ll excuse me, I have a Founder’s Kentucky Breakfast Stout waiting for me.
I like you guys who are in love with PBR. It just so happens Pabst contracts through miller to produce that beer in their factory… Using the same equipment, ingredient sources, and processes. (The recipe and distribution is Pabst’s only real role).
Miller brews and packages Pabst Blue Ribbon at their Eden, NC brewery. I am not sure if they brew it at their other plants.
I’ve been drinking miller lite since I was six years old… And up to date it is by far the best beer ever… When it comes to chugging… I’m known to be a heavy competator… But thanks to the all new miller lite vortex bottle my time has improved by 1.7 seconds