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Kraft tries ‘Bring Your Own Computer’ program

By Alejandra Cancino |
It started with the smartphones. Last year, Kraft Foods Inc. offered a
stipend to employees who wanted to use their own iPhone, Android or
BlackBerry and ditch their company-issued phone.

That idea gave way to the creation of the “Bring Your Own Computer”
program, in which the company gives some employees a “substantial”
stipend to buy a computer of their choice, said Ana Paula Cruz, a Kraft
spokeswoman. In turn, employees will solve their own problems with help
from blogs and discussion boards written by the company’s information
systems department.

Cruz said the program will give flexibility to thousands of U.S. salary
employees who don’t deal with sensitive or confidential information and
use a computer to perform their job.

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