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Free cars part of culture shift at merged United

United Airlines workers with perfect attendance for six months may be eligible to win a free car under a new employee perk that takes effect Jan. 1.

The morale-boosting effort is one of the first public campaigns by parent United Continental Holdings Inc. to stamp Continental Airlines’ culture on its larger merger partner. During the past decade, Continental has given away more than 180 vehicles to its employees. Get the full story »