Inside these posts: Trident

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Swiss research center to develop gum, candy for Kraft

Kraft Foods Inc. has opened a gum and candy research center in Switzerland, where it will develop products for top brands such as Trident.

The company said Tuesday it has spent more than $14 million on the European Kraft Foods Gum and Candy Research & Development Center in Eysins. Get the full story »

Kraft picks ‘power’ brands for developing markets

Kraft Foods Co. is revising the brands and countries it will focus on in developing markets as a result of its acquisition earlier this year of Cadbury Plc.

Cadbury Dairy Milk chocolates, Halls lozenges and Trident gum, three Cadbury brands, make the list of 10 “power” brands getting the bulk of the marketing money in developing markets, said Sanjay Khosla, Kraft’s president, developing markets and global categories. They join Oreo cookies, Milka chocolate, Lacta chocolate, Jacobs coffee, Tang drink mix, Club Social/TUC crackers, Biskuat/Tiger biscuits, Khosla said. Get the full story »