Aug. 11, 2010 at 6:16 a.m.
Filed under:
Food,
International
From Bloomberg News
Kraft Foods Inc., the world’s biggest confectioner after buying Cadbury Plc, will start making Tang and chocolate next year at a new $50 million plant in Brazil, fueling expansion in faster-growing developing markets.
The move is part of Chief Executive Officer Irene Rosenfeld’s strategy to use Cadbury’s strength in those regions and prove to investors that the merger makes sense. Kraft now gets about one-quarter of its almost $50 billion in sales from emerging markets because of Cadbury. Get the full story »
June 29, 2010 at 2:18 p.m.
Filed under:
Food,
International
By Reuters
Kraft Foods Co. is revising the brands and countries it will focus on in developing markets as a result of its acquisition earlier this year of Cadbury Plc.
Cadbury Dairy Milk chocolates, Halls lozenges and Trident gum, three Cadbury brands, make the list of 10 “power” brands getting the bulk of the marketing money in developing markets, said Sanjay Khosla, Kraft’s president, developing markets and global categories. They join Oreo cookies, Milka chocolate, Lacta chocolate, Jacobs coffee, Tang drink mix, Club Social/TUC crackers, Biskuat/Tiger biscuits, Khosla said. Get the full story »
