Inside these posts: Sports drinks

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Anheuser, baseball renew Budweiser sponsorship

Anheuser-Busch Inc, the maker of Budweiser beer, and Major League Baseball announced a multi-year renewal of their sponsorship agreement, averting a possible end to a more than 30-year relationship. Get the full story »

Gatorade aims to reinvent itself as ‘nutrition’ drink

Battling back from a dismal 2009, Gatorade is putting on its game face and launching a new advertising campaign seeking to cast itself as more than a sports drink.

Starting Wednesday, the Chicago-based unit of PepsiCo Inc. will be promoting in commercials its “G Series,” a trio of products it introduced earlier this year that targets student athletes looking for a drink before, during and after a workout or athletic event. Get the full story »