Wendy’s is making its next push behind salads by cutting the serving in half, hoping to keep sales of its upgraded salads strong by offering them at a lower price.

Wendy’s, a unit of Wendy’s/Arby’s Group Inc., later this month will add half-sized versions of its new higher-end salads, which come in varieties like Apple Pecan Chicken and BLT Cobb, for $3.99. It’s also adding a “Pick 2” menu where, for $4.99, customer can add-on items like a baked potato, small chili, a Jr. Bacon Cheeseburger, chicken wraps or drinks that normally cost between $1 and $1.49. Get the full story »