Whirlpool Corp., hoping to spur sales of its appliances to designers and architects, is opening on Tuesday a showcase center in downtown Chicago called “The World of Whirlpool.’’
Josh Gitlin, Whirlpool sales director of training and development, said the idea is to show products in action to designers, architects and the media year around, without having to wait for trade shows where the company might only get a few minutes with potential customers. Get the full story »
