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Snoop Dogg slingin’ Four Loco rival, Blast

Snoog Dogg at a roast for Donald Trump. (Getty)Look out, Four Loko. There’s a fruity-booze rival coming to the market — Blast from Colt 45 — and rapper Snoop Dogg is its pitch man.

Blast, produced by Pabst Blue Ribbon’s Colt 45, is an alcoholic drink but does not contain caffeine, the ingredient that got Four Loko and a group of partying college students in trouble last year. Get the full story »