Battling back from a dismal 2009, Gatorade is putting on its game face and launching a new advertising campaign seeking to cast itself as more than a sports drink.
Starting Wednesday, the Chicago-based unit of PepsiCo Inc. will be promoting in commercials its “G Series,” a trio of products it introduced earlier this year that targets student athletes looking for a drink before, during and after a workout or athletic event. Get the full story »
