Inside these posts: Lovefilm

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Amazon buys Lovefilm, Britain’s Netflix

U.S. online retailer Amazon.com is to buy the 58 percent of British DVD and games rental firm Lovefilm it does not already own for an undisclosed price, it said on Thursday.

Lovefilm, whose Europe-focused business has a similar model to U.S. video rental firm Netflix Inc., has built a movie rental-by-mail business and has also started streaming digital movies. Get the full story »