New York Times | London’s Kinder Aggugini will be the first designer to participate in a new program at Macy’s, which will rotate designer collections at 250 stores, including in Chicago, every two months to lure young shoppers. The collaborations begin in February.
Front Row
Macy’s Gets Fast Fashion
By ERIC WILSON
Published: October 20, 2010
ANY retailer on earth would just about die to create the kind of consumer craze that takes place when H & M introduces a discount designer collaboration (like the heavily touted one from Lanvin coming on Nov. 20). The high-low concept has worked well for Target, Gap and Uniqlo, but the latest store to delve into fast fashion is a bit unexpected in that it is the classically mainstream Macy’s.
Nick Harvey/WireImage
Kinder Aggugini, pictured with his mood board, is collaborating on a line for Macy’s.
Kinder Aggugini’s inspiration board.
Macy’s is expected to announce today that it will sell a series of limited-edition designer collections, beginning in February. Each will be on sale for about two months, until the next collaboration is announced. The first is by
