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Honda to end Element production in April

The Honda Element. (MCT)

Honda Motor said Friday that it would cease production in April of its Element crossover, a slow-selling boxy vehicle that never quite caught on with the target audience of younger buyers.

Honda has only sold about 325,000 Elements in the United States since it entered production in December 2002 and the vehicle will end with the 2011 model year, Honda said.

“This vehicle was positioned as a ‘dorm room on wheels,’ but it never quite got the hip reputation’,” senior analyst Jessica Caldwell said. Get the full story »