Inside these posts: Hallmark Channel

Visit our Filed page for categories. To browse by specific topic, see our Inside page. For a list of companies covered on this site, visit our Companies page.

 

Martha Stewart to lead Hallmark Ch. makeover

Martha Stewart has a knack for transforming dated rooms into design showpieces. Now she’s undertaking another major renovation: the Hallmark Channel.

Beginning Monday, Stewart will provide eight hours of programming each weekday as part of an ambitious revamp of the Hallmark Channel. After pinning its fortunes on the broad appeal of sentimental made-for-TV movies and reruns of such classic shows as “The Golden Girls” and “Little House on the Prairie,” Hallmark plans to focus on home and lifestyle improvement and cooking shows.