Inside these posts: Gatorade

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Gatorade taps top marketer as N. American head

Gatorade North America has named Sarah Robb O’Hagan as its new president and global chief marketing officer for sports nutrition. She succeeds Rich Beck, who will be senior vice president of global supply chain operations at PepsiCo, Gatorade’s parent.

Robb O’Hagan joined Gatorade in 2008 as chief marketing officer, spearheading the company’s launch of G Series, a three-product sales proposition for before, during and after workouts. Gatorade now offers a G Series for elite athletes and competitive high school athletes. The company is launching a G Series for fitness athletes in the spring, including energy bar bites. Get the full story »

Gatorade aims to reinvent itself as ‘nutrition’ drink

Battling back from a dismal 2009, Gatorade is putting on its game face and launching a new advertising campaign seeking to cast itself as more than a sports drink.

Starting Wednesday, the Chicago-based unit of PepsiCo Inc. will be promoting in commercials its “G Series,” a trio of products it introduced earlier this year that targets student athletes looking for a drink before, during and after a workout or athletic event. Get the full story »