Digital mapping company Navteq has introduced a new navigation system that guides drivers based on the way people naturally give each other directions, with Chicago as one of the initial cities in the launch.

Its new system, called Natural Guidance, gives instructions based on points of interest and landmarks. For example, instead of traditional navigation systems that tell drivers to turn after a certain amount of distance, Natural Guidance instructs users to “turn right after the yellow shop.” Get the full story »