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Facebook wants you to ‘like,’ not be a ‘fan of’

Associated Press | Facebook is about to change the way it asks
its users to connect to brands on the site. Instead of asking people to
“become a fan” of companies such as Starbucks, Facebook will let them
click on a button that indicates they “like” the brand.

Facebook already lets people show that they like comments or pictures
posted on the site, and it says users click that term almost twice as
much as they click “become a fan.” Facebook says changing the button
will make them more comfortable with linking up with a brand.

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