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Sara Lee questioned by watchdog over “Eco-Grain”

cbb-sara-lee-gain.jpgFrom Sara Lee’s Web site.

By Monica Eng
A pro-organic watchdog group snapped at Sara Lee Monday for marketing
tactics related to its new EarthGrains bread. The EarthGrains bread partially
uses a wheat called “Eco-Grain TM.” On its Web site, Sara Lee claimed
that Eco-Grain is farmed in ways that offer “some advantages over organic

Downers Grove-based Sara Lee ended up taking down that claim from its Web site by the end of the day. The watchdog group, called The Cornucopia Institute, declared the removal of the claims a “victory.”

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