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Full rollout of Dr Pepper 10 eyed by year-end

Dr Pepper’s 10-calorie soft drink may debut across the United States by the end of the year due to blockbuster reception in six test cities, the head of Dr Pepper Snapple Group said Monday.

“It’s just blowing our projections away,” Chief Executive Larry Young told the Reuters Global Food & Agriculture Summit. Sales to repeat customers are “stronger than Dr Pepper Cherry when we launched it.” Get the full story »