Inside these posts: Disney

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Twitter uses ‘Toy Story 3′ to test new feature

Twitter is testing a new potential money-making feature: Promoted Trends. The first promotion is “Toy Story 3″ from Disney’s Pixar.

Twitter, which allows advertisers to insert messages into users’ streams through a program called Promoted Tweets, is also exploring the idea of selling its trending feature, which highlights topics popular with its users.

The concept is simple: Advertisers insert their own trend to display on users’ home pages. A big yellow box alerts users that the topic is promoted, not organic. If you click on the link, it takes you to a search results page to see what people are saying about the film. Get the full story »

Disney to close Chicago’s ESPN Zone sports bar

By Dawn C. Chmielewski | The Walt Disney Co. is shutting down most of its ESPN Zone stores, a chain of sports-themed restaurants located in seven cities, including Chicago, according to a person familiar with the matter.

The only outlets to remain open are those tied to a Disney property, such as the Downtown Disney shopping district in Anaheim.

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Disney store planned for Block 37

Block-37-Web.jpgThe southeast corner (Washington & State) of Block 37, where Disney is reportedly opening a store. (Phil Velasquez/ Chicago Tribune)

By Wailin Wong | A Disney prototype store that will boast interactive
features is slated to open at Block 37 in the fall, becoming the retail
complex’s first new lease since a court-appointed receiver assumed
control of the property in late January.
 
Cook County Circuit Judge Margaret Brennan said the court will approve
the lease. She did ask for several minor adjustments to the agreement.
The receiver team at CB Richard Ellis, which took over Block 37 from
developer Joseph Freed & Associates, had mentioned in a February
court filing that it had a lease proposal from Disney.

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