Inside these posts: DieHard

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Thursday at 12:25 p.m.
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Filed under: Litigation, Retail

Sears sues to keep DieHard name off sex spray

By Mary Ellen Podmolik

Sears Roebuck and Co. and one of its companies have filed suit in U.S. District Court in Chicago against a Georgia online company for selling a sexual enhancement product marketed under the “DieHard” brand name.

Sears and KCD IP LLC, an affiliate of Sears which owns trademark rights to “DieHard,” charge that RockHard Laboratories LLC and RockHard Laboratories Holdings LLC infringed on its trademark and caused its reputation to suffer from the online marketing of RockHard’s topical desensitizing spray. Get the full story »

Feb. 1 at 6:17 p.m.
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Filed under: Chicago executives, Personnel moves, Retail

Sears chooses new head of major business unit

By Tribune staff report

Sears Holdings Corp. has named company executive Scott Freidheim executive vice president and president for Kenmore, Craftsman and DieHard — key brands for the retailer. The move comes after several other key personnel announcements at Hoffman Estates-based Sears, including a new chief of home fashions and another for grocery and pharmacy. Get the full story »