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Sears latest store chain to woo Amazon affiliates

Sears Holdings Corp. on Thursday invited sales affiliates worried about losing Amazon business to direct their online traffic to Sears.com. The Hoffman Estates-based company joins a growing chorus of other retailers looking to cash in on Amazon’s battle with state governments over collecting sales tax.

In an open letter written Thursday, Sears eCommerce President Imran Jooma said he wanted affiliates “around the country to know that you have a place with us.”

Amazon.com, the world’s largest online retailer, relies on a fleet of deal sites and other online portals to direct customers to Amazon.com. The affiliate websites typically send potential customers to Amazon’s website in exchange for a cut of sales. Get the full story »