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Movie ticket prices rise 5% in 2010

If you thought it was getting more expensive to go the movies, your hunch was right. The average ticket price at theaters in the U.S. and Canada last year rose to an all-time high of $7.89, up 5 percent from $7.50 in 2009, according to the National Association of Theatre Owners.

The figure represents a national average of theaters in big cities and small towns alike, and includes discount matinees and children’s prices. Get the full story »