Aug. 16, 2010 at 12:56 p.m.
Filed under:
Computers,
Food,
Internet,
Media,
Retail,
Wireless
By Los Angeles Times
Starbucks Inc., hoping to leverage its recent decision to offer free Wi-Fi at its stores, is working with Yahoo Inc. to create a Web site customized by location.
In addition to The New York Times, USA Today, Yahoo and Zagat, Starbucks announced last week that publisher Rodale, Nickelodeon’s Nick Jr. Boost and online charity DonorsChoose.org also will contribute content providers for its Starbucks Digital Network. The Web site is expected to go live this fall.
Customers who access the Internet at Starbucks will encounter the site before they can surf the web.
Aug. 6, 2010 at 11:51 a.m.
Filed under:
Food,
Green,
Restaurants
By Reuters
Starbucks Corp. began testing summer drinks with a base of green, unroasted coffee this week as it works on new products to drive sales and differentiate itself from rivals like McDonald’s Corp .
The drinks, called “Refreshers,” will be sold at 113 company-operated cafes around San Diego and priced from $2.50 to $2.95. Starbucks’ vice president of global beverage, Julie Felss Masino, said they are made of fruit and low in calories and caffeine.
Ingredients include a “flavor neutral” powdered extract made from unroasted green coffee and formulated to have less of a caffeine kick than regular coffee, she said. “It’s coffee that doesn’t taste like coffee,” she said. Get the full story »
July 21, 2010 at 3:50 p.m.
Filed under:
Earnings,
Food,
Retail
By Reuters
The Seattle-based chain, which has just completed a restructuring, raised its fiscal 2010 earnings target to $1.22 to $1.23 per share, from $1.19 to $1.22 per share previously. Analysts on average were looking for a profit of $1.23 for the fiscal year ending September 2010. Get the full story »
July 12, 2010 at 5:32 p.m.
Filed under:
Food,
Restaurants
By Dow Jones Newswires
McDonald’s chef Dan Coudreaut looks on as U.S. Olympic Gold Medalist Picabo Street promotes McDonald's new smoothies at the Vancouver Olympics. (McDonald's)
McDonald’s Corp. launches its smoothies nationwide Tuesday, bringing a marketing machine hitherto unseen by the category. The company declined to disclose the budget behind the smoothie’s launch, but McDonald’s Marketing Director Sofia Therios calls it a “respectable investment” for a company that spends more than $1.2 billion advertising annually in the U.S., according to Advertising Age’s DataCenter. Get the full story »
June 29, 2010 at 1:21 p.m.
Filed under:
Consumer news,
Food
By McClatchy Tribune Newspapers
Starbucks is finding new ways to use the 3 billion paper cups its customers use each year, even in cities where recycling is not popular or mandated. This fall, it will send cups used at its Chicago stores to Green Bay, where a Georgia Pacific paper mill will turn them into Starbucks napkins. Get the full story »
June 25, 2010 at 8:19 a.m.
Filed under:
Food,
Retail
By Associated Press
In this photo from April 27, 2010, customers visit a redesigned New York Starbucks located in the SoHo neighborhood. Starbucks plans to redesign some stores by combining separate elements from nearly a dozen locations around the globe. (AP Photo/Bebeto Matthews, File)
Starbucks’ “Olive Way” laboratory store near Seattle will be the coffee chain’s biggest percolator yet for ideas that the world’s largest coffee company has been testing separately at nearly a dozen locations around the globe. And what succeeds at Olive Way will most likely be spread to other Starbucks stores around the country.
With muted, earthy colors, an indoor-outdoor fireplace, cushy chairs, and a menu with wine from the Pacific Northwest’s vineyards and beer from local craft brewers, this 2,500-square-foot shop in the Capitol Hill neighborhood will reopen in the fall with espresso machines in the middle.
“It’s going to feel very different,” said Kris Engskov, Starbucks’ regional vice president.
