
Coffee cups at the McDonald's restaurant at Fullerton & Central in Chicago. (Phil Velasquez/Chicago Tribune)
Fickle coffee drinkers are most loyal to a purveyor better known for burgers, a new study found. Coffee customers of McDonald’s Corp., said they were more loyal to the home of the Big Mac than those who frequent Starbucks Corp. and Dunkin’ Donuts in a study by market research firm CustomersDNA LLC.
The as-yet unpublished study involved 15,000 fast-food customers who were asked about their coffee and breakfast-buying habits, only 29 percent of McDonald’s customers said they go to a Starbucks or Dunkin’ Donuts for coffee or breakfast in a given month. Get the full story »