Dunkin' Donuts

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Study: McDonald’s winning coffee loyalty battle

Coffee cups at the McDonald's restaurant at Fullerton & Central in Chicago. (Phil Velasquez/Chicago Tribune)

Fickle coffee drinkers are most loyal to a purveyor better known for burgers, a new study found. Coffee customers of McDonald’s Corp., said they were more loyal to the home of the Big Mac than those who frequent Starbucks Corp. and Dunkin’ Donuts in a study by market research firm CustomersDNA LLC.

The as-yet unpublished study involved 15,000 fast-food customers who were asked about their coffee and breakfast-buying habits, only 29 percent of McDonald’s customers said they go to a Starbucks or Dunkin’ Donuts for coffee or breakfast in a given month. Get the full story »

Dunkin’ Donuts to sell K-cups for Keurig brewers

Dunkin’ Donuts and Green Mountain Coffee Roasters are hooking up to make Dunkin’s coffee available in K-cups for Keurig machines.

Beginning this summer, at participating Dunkin’ cafes in the U.S. and Canada, the K-cups will be sold in 14-packs, available in original, decaf, French vanilla, hazelnut, and Dunkin’ dark. Some cafes will also be selling Keurig brewers. Get the full story »