Adidas

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Adidas strives to overtake Nike

German sporting goods company Adidas aims to grow sales to $24 billion by 2015 as it strives to overtake market leader Nike. “Our aspirations are to outperform total market growth … to outgrow our major competitor and have the bottom line grow faster than the top line,” Chief Executive Herbert Hainer said on Monday in a presentation to analysts at the company’s headquarters in Herzogenaurach, Germany. Get the full story »