Attorneys this week dropped a lawsuit that alleged that Taco Bell’s beef was mostly not beef, both sides of the once-contentious legal battle said.
Alabama-based law firm Beasley Allen brought the class-action lawsuit in January and claimed that lab tests had shown that the eatery’s beef was actually only 35 percent beef. The plaintiffs said they wanted the fast food restaurant to stop referring to its products as beef.
Taco Bell’s leadership had vowed to fight the lawsuit and in January launched a newspaper attack slamming the litigation as “absolutely false.“
In a full-page ad appearing in prominent newspapers at the time, Taco Bell proclaimed, “Thank you for suing us.“
“Our reputation’s been falsely tarnished,“ Greg Creed, Taco Bell’s president, said in January.
Creed at the time said he was meeting with outside counsel to possibly take legal action on these “egregious“ accusations against the chain’s beef.
On Monday, Taco Bell released a statement saying they had been vindicated.
“As Taco Bell has stated before, the allegations in the lawsuit and in public statements about Taco Bell’s seasoned beef, food quality and advertising were absolutely wrong, the statement said. “No money or other value was exchanged between the parties, and Taco Bell is not making any changes to its products or advertising.“
Creed added: “This sets the record straight about the high quality of our seasoned beef.“
The Beasley Allen law firm confirmed the lawsuit was dropped but contended that they had pushed Taco Bell to make changes.
“As a result of the lawsuit, changes in marketing and product disclosure were made by the company, allowing us to dismiss the case,“ the law firm said in a statement.