McDonald’s Skinner gets $9.7M in 2010

By Dow Jones Newswires
Posted April 8 at 2:47 p.m.

McDonald’s Corp. Chief Executive Jim Skinner received a total of $9.7 million in compensation in 2010, including his roughly $42,000 annual salary increase and a 38 percent increase in his annual performance bonus.

Skinner became McDonald’s CEO in 2004, after heading its Europe business and holding several other executive positions at the fast food chain. His base salary was $1.4 million and his performance bonus was $4.5 million last year. The total also includes stock and option awards and other compensation.

McDonald’s has continued to lead the restaurant industry in its recovery from the recession. The chain isn’t reluctant to raise prices on its customers to offset increasing commodity and labor costs. It also has the ability, more so than its competitors, to leverage its size and scale to lock in costs at better-than-market prices.

McDonald’s posted fourth-quarter earnings up 2.1 percent, even as December same-store sales took a hit from severe weather in the U.S. and Europe.

In January and February, McDonald’s sales were driven primarily by Europe and its other international businesses. Overall same-store sales rose 5.3 percent in January and 3.9 percent in February, both results beating analyst estimates, while the U.S. same-store sales increases fell short of expectations.

The fast food giant’s momentum in the U.S. has been driven by its launches and heavy promotions surrounding McCafe specialty coffee drinks and oatmeal. Analysts say investors are waiting to see what the next big push for the chain will be, for it to maintain that drive in the U.S.

McDonald’s is scheduled to report its first quarter earnings on April 21.

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  1. Mikey Bottoms April 8 at 2:57 pm

    I used to caddie for this guy in the western burbs prior to when he became CEO. He’s actually a really cool guy. Not a big hitter though.

  2. CHAZZY P April 8 at 3:36 pm

    I too caddied for him at the incredible St. Charles Country Club. Not a huge tipper but nice guy. Believe he is a member at Oakmont now. He started out as a burger guy at McDonalds so #respect to that.

  3. Mikrro April 8 at 4:38 pm

    This is what is driving this economy down. I am all for good job compensation, but let be realistic. Am I the only one thinking that 9.7M is little excessive? In couple months we will hear that they have to raise prices…

  4. ron April 9 at 8:12 a.m.

    they outta pay him in fries.

  5. Suz April 9 at 9:32 a.m.

    All CEO’s should be dressed in rags, and standing in the welfare office.

  6. Quentin Mayhall April 9 at 11:40 a.m.

    I love this site!

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