Sara Lee plans more price increases

By Reuters
Posted March 14 at 10:33 a.m.

Sara Lee Corp. will raise overall prices in the high single-digit percentages this fiscal year, with increases on everything from Jimmy Dean sausage to frozen pies, an executive said at the Reuters Global Food and Agriculture Summit Monday.

Christopher “CJ” Fraleigh, chief executive of Sara Lee’s North American retail and food service business, said the company was preparing its fourth price hike of the current fiscal year which started last July 5.

Meat prices will end the fiscal year up 9 to 10 percent, he said.

“We’ve been raising prices pretty steadily … I would be hard-pressed to think of any product in our portfolio that hasn’t seen a price increase,” Fraleigh said.

The Downers Grove-based company has taken the biggest price increases on its Sara Lee frozen desserts, which include pies, due to higher dairy and wheat costs.

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