Gap site lets customers name their price

By McClatchy Tribune Newspapers
Posted March 25 at 1:15 p.m.

Gap began promoting the site on its Facebook page this month, with its first offer that allowed customers to name their price for a pair of men’s khakis, reports Advertising Age.

The site kept it simple: Clicking on the “Let’s Make a Deal” button took users to a page where they selected one of 18 styles of khakis, retailing for $49.50 or $59.50, and made an offer. Gap then presented a deal and users could either accept or make a counter. Gap’s offers ranged from $35 to $45 for a $49.50 pair, according to the site’s winners tab.

In a retail environment being overrun by group-buying sites and flash sales, the site appears to be yet another way to engage with deal-hungry consumers.

Chris Donnelly, an executive partner in Accenture’s retail practice, said the trend toward alternative pricing models, popularized by the Groupons and Gilt Groupes of the world, is only accelerating.

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  1. jack (me) March 25 at 4:38 pm

    Like most of the Pick The Payment and similar deals, they don’t let me pick “free.”

  2. chicagoannie March 26 at 10:28 a.m.

    $35 min for a pair of Gap khakis is more than they are worth. Go to the brick and mortar store, check the sale rack and you’ll find khakis for $19.99. Online purchases are best for folks with more money than time (or sense!)