A Palo Alto, Calif.-based startup called Bling Nation has launched a new “social rewards” program in Chicago as part of a national rollout, using Facebook as a way for consumers to share deals at local businesses with their friends.
In Chicago, Bling Nation has deals with merchants such as Deleece Restaurant, Noble Tree Café and White Glove Car Wash. The company said any local business can participate in its FanConnect program. The program uses a dedicated Facebook application that keeps users updated on local deals. A person that redeems a deal receives rewards that he or she can use for future purchases, and earning these rewards automatically shares special offers with the person’s friends via his or her Facebook wall.
Bling Nation is launching its program amid a time of intense competition between online deal providers, especially in Chicago, which is the birthplace of daily deal industry leader Groupon.
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