Technomic Inc., a Chicago-based food industry consultant, has formed a joint venture with a Brazilian marketing company to advise companies interested in the Latin American market.

The venture with Gouvea de Souza, based in Sao Paulo, also will consult with Latin American food and beverage companies seeking to enter the U.S. market, the two companies said.

Brazil’s food service market is $125 billion and is growing at double-digit rates, according to Technomic.