Sears Holdings Corp. has launched its online movie download service, Alphaline Entertainment, allowing Sears and K-Mart customers to download movies the day they are released on DVD.
The service runs on Sonic Solutions’ RoxioNow platform, and the companies are working to make the services available on portable media players, mobile phones and high-definition televisions under a multi-year agreement. Plans for the service were first announced in June.
Sonic, which agreed last week to be acquired by Rovi Corp. in a deal worth about $720 million, has invested heavily in the last few years to build its infrastructure, software and device support, resulting in a string of losses. This year, it acquired digital-compression software maker DivX Inc. to enhance its online video offerings. Sonic is a top seller of online movies through CinemaNow, a collaboration with Best Buy Co.
Sears, whose results have been mixed lately, is the latest retailer to enter the online video arena. Heavyweights such as Netflix Inc., Google Inc. and Amazon.com Inc. dominate the digital delivery of TV shows and films.
Shares of Sears and Sonic closed Monday at $68.42 and $14.78, respectively. They were inactive premarket.