Kindle surge makes it Amazon’s best-seller

By Dow Jones Newswires
Posted Dec. 27, 2010 at 10:04 a.m. Inc.  said its third-generation Kindle is the best-selling product in its history, taking the title from the book “Harry Potter and the Deathly Hallows,” though the online retail giant didn’t disclose the number of units sold.

The company said that on its peak day, Nov. 29, also known as Cyber Monday, customers ordered more than 13.7 million items, up 44 percent from its peak day a year earlier, when customers ordered more than 9.5 million items.

The company said it shipped 9 million units on its peak day this year, up 29 percent.

Amazon previously touted the third-generation Kindle as the fastest selling version of its e-readers since it went on sale in August and included an entry-level model that retails for $139, its lowest price yet.

The company faces tough competition in the e-reader space, including rivals such as Apple Inc.’s  i-Pad.

Online retailers experienced a sales surge on Cyber Monday, capping off a holiday shopping week in which more Americans than ever skipped the mall and bought on the Web. That came on top of strong online sales growth on Thanksgiving Day and the day after, nicknamed Black Friday.

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