Yahoo! is jumping into the online deals space with a new program called Local Offers that aggregates deals from a number of companies, including Chicago-based Groupon.
The Sunnyvale, Calif.-based company said it wants to be “the largest and most comprehensive repositories of local offers on the Internet.” With the explosion of daily deal sites following Groupon’s success, a number of deal aggregator start-ups have also emerged. Yahoo! is aiming for an even broader scope by signing up companies specializing in direct mail marketing, such as Valpak.
A number of Groupon competitors are also part of Local Offers, including LivingSocial, BuyWithMe, DealOn and Tippr.
Yahoo’s Web site shows eight U.S. cities in the beta launch. Chicago is not on the list, which is concentrated in California and Michigan. Brooklyn, N.Y. is also a beta city. Yahoo said it would be making Local Offers available more widely but did not provide a timeframe.